Coca cola company report Essay Example | Topics and Well Written Essays - 3250 words

Coca cola company report - Essay Example During this long time of its business Coca Cola has done many mergers and acquisitions with various companies. The company has also diversified its business in health drinks, bottled water, fruit juice etc. Coca Cola has created a huge customer base and maintains a strong connection with its targeted customers. Coca Cola is one of the recognizable brands in the world. It is a 16 billion dollar brand. Coca Cola produces the top five soft drinks like Diet coke, Fanta, Coca cola, and Sprite etc. It is also involved in manufacturing other products like vitamin water, Minute maid, powerade etc. The company has the license to market more than 500 beverage brands including water, sparkling drinks, juice, sports & energy drinks, ready to drink coffee or tea etc. Coca Cola has the world’s largest distribution system (Isdell and Beasley, 2011). It has many bottling partners throughout the world for selling its beverage. Its present employee strength is 130,600. In 2013 the company has earned revenue of US$ 46.854 billion. In 2013 Coca Cola has its total assets of US$ 90.055 billion. The company has many subsidiary companies. In 1920 Coca Cola became a publicly trading company. Coca Cola was innovated in 1886. From that time it has become the catalyst for inspired innovation and social interaction. This non alcoholic beverage created a global brand which provides refreshment to its customers throughout the world. This product was invented by John Stith Pemberton in 1886. In this year the first newspaper ad of Coca Cola appeared describing it as refreshing and delicious beverage. The Coca Cola syrup and extract was labeled as copyright under John Pemberton. In 1889 the formula of Coca Cola and the brand was bought by Asa Griggs Candler. He started the company Coca Cola in 1892. The company’s Spencerian script and its trademark were registered in 1892 with the Patent office of U.S. In the company’s second annual meeting the

Yahoo Research Paper Example | Topics and Well Written Essays - 250 words

Yahoo - Research Paper Example Latest financial reports from Rockland Trust Company indicated that Yahoo announced an increase in net income for the full year to over $ 45.4 as appreciation or improvement of 12.9% when compared to previous year. Furthermore, annual sales for the year 2011 increased tremendous with acquisition of new customers all over the world. In 2011, yahoo experienced diluted earnings per share trading at $0.52. This shows a decrease of $0.04 on a diluted per share premises. In addition, this result incorporates a $757,000 prepayment penalty at the start of the fourth quarter that emanated in a $0.02 per share charge on the stock market coming from the company’s application or use excess money to pay down borrowings. In India, yahoo has embarked on talent acquisition program in order to capture young and vibrant generation who are interested to use its services such as getting sports updates and entertainment. This strategy has worked well since there is an increase in number of Indians employed by Yahoo Corporation and those who use its services. This strategy that the company has adopted in India is corporate strategy which is rational considering the business environment in which it operates in. It has worked well since in that young people in India are using Yahoo services in their corporate work. In Kenya, yahoo has changed its business strategy by focusing on middle income earners to participate in online businesses. The company gives chance to business people in Kenya to develop their websites and hosted free in order to boost its growth. This strategy has worked well in Kenya because the number of those who use Yahoo services has greatly increased. The strategy adopted in Kenya is marketing strategy. This strategy is resonant because businesses in Kenya are transforming to online services. It is showing success owing to the rate at which businesses are turning to